You bought the AI tools. Adoption is the part nobody owns.
I help IT and AI transformation leaders in traditional and regulated companies get the people side of their AI rollouts right, so the tools they bought actually get used.
AS FEATURED IN
AI Adoption Is a Leadership Problem
Most AI rollouts don't stall because the technology fails. They stall because the people side was nobody's job. IT delivered the tools, and the business functions were left to figure out the rest.
The result: usage that's flat or stuck with a few enthusiasts, function leaders who aren't aligned on purpose or guardrails, and managers who were never equipped to lead the change. Employees nod in meetings and quietly avoid the tools.
I work with the leaders who own the rollout, and the function leaders they need on board, to build the alignment, manager readiness, and trust that make AI adoption stick.
How We Work Together
I work most often with CIOs, heads of AI, and transformation leaders who have rolled out tools like Copilot or ChatGPT Enterprise and see adoption stalling in the business. I've led large-scale AI adoption programs myself, so I can bridge both sides: credible with your technical team, and hands-on with the function leaders and managers whose teams need to change. As an outsider, I can also name the leadership misalignment that's hard to raise from inside IT.
My clients are traditional and regulated companies, including financial services, insurance, legal, healthcare, life sciences, consumer goods, and professional services. The work centers on functions like legal and compliance, finance, marketing, HR, and operations rather than engineering teams. What my clients share is a belief that their people are an asset to bring along, not a cost to optimize away.
Engagements start with a fixed-scope entry point: a Manager Adoption Diagnostic, an AI Readiness Assessment, or a Leadership Alignment Workshop. From there, my ACT approach (Align, Commit, Track) turns leadership alignment into visible commitments and measurable progress.
Testimonials
Pete Kronowitt
Founder, Face the Music Collective
Barbara helped us jumpstart a seemingly impossible AI project and made our whole team more productive and skilled in a short time.
Mark Hocking
Former VP of Sales Excellence, Intel
Barbara is an exceptional leader. She creates clarity in moments of change and builds trust instantly.
Amit Perry
CEO & Co-Founder, ApplAI
Barbara is a game-changer. She translates complex AI plans into clear, actionable strategies.
Ready to Start the Conversation?
Most engagements begin with a single call. If you're navigating the human side of AI adoption and could use a thinking partner, I'd like to hear about it.